


von Christian Gündling | Jul 3, 2019 | Customer Journey
Franz-Rudolf Esch berichtet in seinem Buch „Kunden begeistern mit System“ von einem Beispiel, welches verdeutlicht, warum die klassische Segmentierung im Kontext der Kundenorientierung wenig hilfreich ist. In einem Projekt für einen Topfhersteller sollte die Customer...von Christian Gündling | Dez 8, 2016 | Kundenorientierung, Möhrchen-Marketing, Orientierung geben, Uncategorized, Wertschätzung
Person des Jahres: Zielgruppenmarketing Jeweils zum Ende eines Jahres kürt das Time Magazin die Person des Jahres. 2016 ist dies Donald Trump, davor war es Angela Merkel, vor einigen Jahren mal „The Protester“. Wenn Marketer darüber entscheiden würden, fiele das...Cookie | Dauer | Beschreibung |
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